In 2023, the overseas expansion market scale of online literature exceeded 4 billion yuan, with around 230 million overseas users covering over 200 countries and regions worldwide. China's online literature market size increased by 3.8% year-on-year, and the online literature IP market size reached 260.5 billion yuan, up 3.4% year-on-year. The driving forces behind the growth of online literature IP include the gradual maturity of the IP pre-development model, significant incremental contributions from sectors such as film, animation, and short dramas, as well as AI technology facilitating the online literature IP ecosystem. The growth rate of the domestic online literature market is slowing down.